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ABP Intermediate Award in Sales and Marketing

Formerly known as the ABP Foundation Award in Sales and Marketing


The Intermediate Award in Sales and Marketing is awarded by ABP and endorsed by ABE. This qualification is not regulated by Ofqual. Centres wishing to run this programme should complete the Application form for more information.

ABP Intermediate Awards are designed to provide focused and specialist work-related qualifications in a range of sectors. The qualifications can provide a specialist emphasis for learners following a general vocational programme of study.

ABP Intermediate Awards offer focused qualifications for learners, who wish to follow a short programme of study directly related to their work experience or to an aspect of employment that they wish to move into. On successful completion of these qualifications, learners may progress into or within employment and/or continue their study in the vocational area.

The ABP Intermediate Award in Sales and Marketing is designed to:

  • Provide an introduction to the concepts of sales and marketing
  • Identify the importance of researching the needs of customers
  • Highlight the basics of the marketing plan
  • Establish the factors to be considered in marketing planning
  • Introduce the methods used in promoting a product
  • Introduce the concept of the salesperson
  • Establish the key stages in the sales cycle

ABP Intermediate awards are designed to meet a range of different needs. ABP Intermediate Awards at Levels 1-3 offer:

  • Maximum flexibility in the design of programmes
  • The opportunity to use a range of delivery methods
  • The opportunity to certificate smaller blocks of learning which are designed to motivate learners and encourage widening participation in education and training
  • Preparation for specific jobs
  • Opportunities for learners to develop skills that support career and professional development
  • Programmes that can enable progression either to higher levels of study or to other courses at the same level of study

ABP Intermediate Awards are designed to relate to the National Occupational Standards in the relevant sector. The qualifications can provide areas of underpinning knowledge for the National Occupational Standards, as well as developing practical skills in preparation for work.

National Occupational StandardsThis ABP Intermediate Award in Sales and Marketing relates to the National Occupational Standards for Sales and Marketing, a copy of which can be obtained from www.msssb.org.

The ABP Intermediate Award in Sales and Marketing comprises five mandatory units. Each unit comprises 10 learning hours. To achieve the whole qualification, a learner must successfully obtain a minimum of 70% in an externally set and marked multi-choice test (90 minutes duration), which covers all the learning outcomes of the five units.

Mandatory units

  • Concepts of Sales and Marketing
  • Researching customers’ needs
  • Implementing a Sales and Marketing Plan
  • Promoting a product
  • The salesperson

ABP approved centres will receive additional support materials free of charge including;

  • Detailed content of each unit
  • Reading Lists
  • Tutor support materials including sample assignment briefs complete with guidance for model answers (These are in development and not available at present).

The colleges are NOT bound to following these materials and are able to either develop or purchase further resources from independent suppliers

The purpose of assessment is to ensure that effective achievement of the learning outcomes of all units has taken place. The ABP Intermediate Award in Sales and Marketing is an externally assessed qualification. ABP regularly sets and marks multi-choice tests, which are based on the learning outcomes of all four units. Students can obtain a ‘Pass’ grade for the qualification by achieving 70% or more in a test. ABP tests are administered by approved ABP centres.

ABP does not specify the entry requirements of our qualifications but has confidence in centres to recruit students that have the potential to achieve the standards required of the qualification. We expect all centres to recruit with integrity and consistency to ensure fairness of access & ability to all students.

Centres should take appropriate steps to assess each applicant’s potential and make a professional judgement about their ability to successfully complete the programme of study and achieve the qualification. This assessment will need to take account of the support available to the learner within the centre during their programme of study.

Students do not need to progress sequentially through the levels. Therefore a candidate who has achieved a level 5 qualification may be able to achieve the academic rigour and complexity, required of ABP PG Dips.

ABP does not specify that candidates must have an English Language qualification equivalent to IELTS 6.0-6.5. However many UK universities will require applications for their Masters and MBAs to have achieved an English language qualification at this level prior to commencing the Masters/MBA. Therefore, we would encourage all candidates wishing to progress to a UK university to be working towards an English language qualification equivalent to IELTS 6.0-6.5.

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Centres which offer this course
1 centre found.

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